Stop randomly guessing your way through your marketing strategy, hoping to achieve positive results. Shift your approach and start using a framework that can help you. One of the essential components of any successful marketing strategy is to evolve and adapt your business. Use this seven-step framework to help you achieve your business goals.
- The Offer
Do you focus on the offer first or the target market? The key is to be specific and strategic. Your offer should form the core of your marketing strategy. What problem are you solving for your customers? You might have many services or products to offer. Yet in your communication, focus on one single offer at a time.
What direction are you moving in, and what is your North Star? Make sure you're going in the right direction instead of going astray. Don't do marketing for marketing's sake. Instead, focus on creating a community and supporting/nurturing potential customers. Your goals should be to increase sales and revenue. Ask yourself, "What do I need to do to make ONE SALE?" And move from there. How are my customers mainly buying my product or service? And what do I need to do to increase these opportunities?
- Target Market
When it comes to marketing, the customer doesn't buy when they understand; they buy when they feel understood. Connect with your target market and be specific about the right kind of people. Use ChatGPT to identify your ideal customer based on geographic, psychographic, and demographic factors. Create a so-called customer persona to direct your marketing at. What is going to pull your customers in?
- Break Apart Miracles and Miseries
Understand your customers' problems and where they want to move. Provide solutions to actual problems, and help your customers bridge the gap between where they are now and where they want to be. Again, what is their pain, and what strategy can the customer follow to become a hero of his own success story?
- Present and Active
Identify what social media platforms your customers are on and engage with them there. It's better to follow and push content on one or two platforms rather than spamming all of them. Create content that resonates with your target market, whether it's text, audio, or video. Consider creating long-form and short-form content to cater to different preferences.
- Mandatory Marketing - Email
Email is an essential component of your marketing strategy. Create a newsletter and use so-called lead magnets to get someone's email. This can be done through offering some free value. Send newsletters three to four times a week for optimal engagement, but at a minimum, send one newsletter per week.
- Create a Funnel, Customer Journey
Map out your customer journey by creating a funnel. Most people won't click, and they won't buy and that's okay. But enough WILL. Without a funnel, your website might be messy, causing customers to bounce and never return. And to be honest, the alternative of not having a funnel is having customers land on your page, crashing. Not knowing where to go, and leaving for the competition. That do offer them a plan. Start at the end of the funnel and work your way toward the beginning. What information do customers need before they buy your product or service? Use the analogy of dating for this. A customer needs to get to know you first.
- Customer Lifetime Value
Determine how much money you can profit from one customer and how valuable a customer is to your business. This information will help you decide on how much money you have available to upscale your marketing strategy. By solving problems for people, you can increase revenue and achieve your business goals. The more people know about the problem you're able to solve, the more possible customers and revenue you'll have. These go hand in hand.
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