Work
The problem, the build, and what happened after.
A portfolio shows what a site looks like. These pages show why each one was built the way it was, and what it changed for the business behind it.
A practice site that went live in three working days and now grows a mailing list.
Lisa van Roode runs a health practice for women in and around perimenopause. Her old site did not match the practice she had grown into, and every week without a better one cost her sign-ups she could not see.
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Course sign-ups straight through the site, for an audience that used to book by phone.
Marjan teaches watercolour painting from her studio in Ter Aar, the Netherlands. Her students are not the demographic that fights through a clunky checkout: if signing up is not obvious, they call, and if calling feels like a hurdle, they do not come.
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A rental site that answers a logistics question in ten seconds, and gets recommended by ChatGPT.
Have Fun rents illuminated dance floors for weddings and events across the Netherlands. Nobody browses a dance floor site for pleasure: visitors arrive with a date, a location and one question, and they leave the moment the answer is slow.
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