The problem
The site had to do three jobs at once: feel like her practice rather than a template, hold a masterclass funnel with a mailing list, and be something she fully owns. And it had to happen fast, because a rebuild that takes two months quietly costs two months of sign-ups.
What we built
- A full redesign around her positioning, "Grow older, feel younger", carried through every page rather than pasted on top.
- Live in three working days on her own Cloudways hosting account. Her name on the server, her name on the domain.
- Calendly wired in for bookings, with a 20-minute connection call as the primary next step instead of a bare contact form.
- A masterclass funnel with email sign-up, so the site collects interest even when nobody books.
What happened
The mailing list passed 160 subscribers, collected by the site itself. Bookings run through Calendly without back-and-forth email. And because everything is in her own name, none of it depends on us.
160+
email subscribers collected by the site