You want to utilize the power of social media.
Some numbers about optimal posting frequencies

Facebook: 1 per day
Twitter: 15 per day
Pinterest: 11 per day
Instagram: 1-2 per day

Let that sink in. How are you going to come up with enough content to fill 30 days of content? It’s actually not that hard if you use, you’ve guessed it, an effective content strategy.

What kind of tool is a content calendar?
Think of it like planning a trip – you want to make the most out of your journey by having a clear itinerary. Similarly, a content calendar is a tool that maps out your marketing activities over a set period of time, allowing you to see the bigger picture and maximize your efforts. It also makes sure you use the time available to the best of the abilities and don’t miss out on important moments

Why should you use one?
A content calendar gives you a clear overview of your marketing activities, so you can organize and map them as part of a greater strategy. This allows you to plan ahead and coordinate your content with other marketing efforts such as product launches, events, and promotions.
A content calendar also helps you identify any gaps in your content strategy, allowing you to fill them with relevant and engaging content. This ensures that you have a consistent flow of content that keeps your audience engaged and interested.

Download this free customizable calendar template

So in short, what do you put on your content calendar?

  1. Share content from your website
  2. Create a behind the scene look
  3. Showcase employees or your audience
  4. Promote upcoming events
  5. Create content around holidays or events
  6. Make a tutorial video
  7. Ask questions
  8. Have a giveaway or a contest
  9. Contribute to a hashtag challenge
  10. Post inspirational quotes
  11. Go live
  12. Showcase a new product or service
  13. Share curated content
  14. Facilitate partnerships
  15. Partner with influencers

What else can help?

Repurpose content.
Simply put, content repurposing means taking existing content and modifying it to fit different platforms and formats. For example, a blog post can be transformed into a podcast, video, infographic, or social media posts. This strategy helps you to create content that plays to the strengths of each platform while making the most of your original content.