Getting a handle on your social media channels doesn’t have to be hard. With a simple check now and then, you can make sure you’re on the right track. Let’s break it down into three easy steps.

Key Takeaway Table

StepWhat to DoWhy It’s Important
Check Your ProfileFill out all the fields, update your images, and check your contact information.Makes it easy for people to find and recognize you, and looks professional and builds trust.
Dive Into Your ContentMake sure your content aligns with your brand, is engaging, varied, and up-to-date.Posting at the right times can boost engagement.
Deep Dive into Your Engagement MetricsPay attention to likes, comments, shares, new followers, unfollows, impressions, and interactions.Helps you understand what’s working and what’s not, and take action accordingly.

Step 1: Check Your Profile

Your profile is the first thing people see, so let’s make sure it’s right.

Profile Audit ChecklistWhat to DoWhy It’s Important
Profile InformationCheck your username, bio, contact info, and website link on all platforms.Makes it easy for people to find and recognize you.
Profile CompletenessFill out all the fields and update your images.Looks professional and builds trust.

Just by tidying up your profile, you’ve already made a big step forward. Ready for the next?

Step 2: Dive Into Your Content

Now that your profile is spick and span, it’s time to dive into your content. This is the heart of your social media channels. It’s how you communicate with your audience, so let’s make it count.

Content Relevance

  • Alignment: Does your content align with your brand? It should reflect your values and interests.
  • Engagement: Are your posts engaging your audience? Look at the comments and shares to gauge interest.
  • Variety: Mix it up with different types of content like videos, images, and stories to keep things fresh.
  • Updates: Got old posts that are outdated? It might be time to remove or update them.

Posting Frequency

  • Consistency: Are you posting on a regular basis? Consistency helps keep your audience engaged.
  • Timing: Posting at the right times can boost engagement. Look at your analytics to find when your audience is most active.
  • Planning: A content calendar can be a lifesaver. Plan your posts ahead of time to maintain a steady posting schedule.

Learn how to set up and fill a content calendar.

Getting your content right can make a huge difference. It’s all about reaching your audience with the right message at the right time. Up next, we’ll look at how to measure the impact of your efforts through engagement metrics.

Step 3: Deep Dive into Your Engagement Metrics

Understanding the numbers behind your social media can tell you a lot about what’s working and what’s not. Let’s break down what these metrics mean for your growth and the actions you can take.


  • Likes and Comments: These are instant feedback from your audience. High numbers here show that your content connects with people. If you’re seeing lots of likes and comments, keep that type of content coming. If not, it might be time to try something new.
  • Share Count: Shares can turn your posts into free advertising, thanks to your followers. A high share count means your content is resonating so well that people want their friends to see it too. To keep this up, consider what made those posts shareable and do more of it.

Action Steps:

  • Keep creating content similar to what gets the most likes, comments, and shares.
  • Experiment with new ideas if engagement is low.

Followers Count

  • New Followers: This number growing is a thumbs-up for your content and overall strategy. It suggests that what you’re putting out there is drawing new people in.
  • Unfollows: Losing followers can be a sign to reassess. It’s normal to lose a few here and there, but if you see a trend, it’s time to revisit your content and approach.

Action Steps:

  • Analyze the content posted when you see a spike in new followers.
  • Look at what was posted if there’s a sudden increase in unfollows and consider tweaking your content.


  • Impressions: This is about how often your posts show up on someone’s screen. The more impressions, the better your reach. If impressions are low, it might be time to look at when you’re posting or how you can get into more people’s feeds.

Action Steps:

  • Post during peak hours when your audience is most active.
  • Use relevant hashtags to increase visibility.


  • Interactions: This includes all the ways people can interact with your posts, like clicking a link, watching a video, or using a reaction button. High interaction rates mean your content is engaging.

Action Steps:

  • Craft content that encourages people to interact, like asking questions or posting interactive polls.
  • Use calls to action to prompt direct interactions, such as “Swipe up,” “Click the link,” or “Tell us in the comments.”

Need more help with your social media? Here are some pages from our site that can give you more tips:

  1. Getting ChatGPT to Help with Social Media – 2023:
    • Want to make your social media better with some help from AI? Check out how ChatGPT can help plan your social media for 2023. It’s about mixing smart tech with your cool ideas.
  2. How to Make and Use a Content Calendar:
    • Posting regularly is important. A content calendar helps you plan what to post and when. This guide shows you how to make and fill one. It’s like having a map for your social media posts.
  3. Tips to Grow Your Business with Marketing:
    • Your social media is part of how you market your business. This page has tips on marketing to help your business grow. It’s about looking at the big picture to do better online.

Feel free to check these out and get more ideas for your socials